Selected work

Live sites. Not mock-ups.

Every screenshot below is the client's site as it runs today, captured from the live build. Where we didn't build the site, we don't show one.

Case studies

Four businesses. One partner across every layer.

Advertising that creates the enquiry, a site that converts it, and automation that means nobody has to chase it by hand. Three of the four run all of it through us.

Acquire
Experience
Intelligence

European & exotic vehicle specialists · Kitchener

A specialist independent workshop competing against dealer service departments with far bigger budgets — where the customers worth having are the ones already searching for a marque specialist.

Every pillar, one partner: the ads that create the enquiry, the site that converts it, and the automation that makes sure nobody has to chase it by hand.

Website design & build
Google Ads
Meta ads
Lead capture
AI automation

Visit Foreign Automotive

foreignautomotive.ca

Foreign Automotive — desktop homepage, built by Optimum Reach

Foreign Automotive — mobile homepage, built by Optimum Reach

Acquire
Experience
Intelligence

Detailing, PPF & ceramic coating · Waterloo

A considered-purchase service where the customer researches for weeks before they book — so the site has to do the selling long before anyone picks up a phone.

A site built to be found and to answer the question the visitor is actually asking, with the enquiry captured and routed the moment it arrives.

Website design & build
Google Ads
Meta ads
Lead capture
AI automation

Visit ZAutoCare

www.zautocare.com

ZAutoCare — desktop homepage, built by Optimum Reach

ZAutoCare — mobile homepage, built by Optimum Reach

www.zautocare.com/admin

The custom content system Optimum Reach built for ZAutoCare

Built for them, run by them

And the system behind it

We didn't just ship a site — we built the content system they run it with. A custom editor: write the article, set the slug, add the cover photo and the search summary, save a draft, publish when ready. The blog pages regenerate themselves. No WordPress, no plugins to patch, no monthly licence, and no phone call to us every time they want to publish.

Acquire
Experience

ShopDiag AI

AI diagnostic software for auto repair shops

A software product selling into an industry that is, on the whole, sceptical of software. The job of the site is to be concrete where every competitor is vague.

A product site that explains the thing plainly, and paid channels pointed at the shops most likely to actually try it.

Website design & build
Google Ads
Meta ads
Lead capture

Visit ShopDiag AI

shopdiag.ai

Intelligence

Heating, cooling & electrical · Kitchener-Waterloo

An established HVAC business with 25+ years of trade — and the operational tax that comes with it: enquiries arriving faster than anyone can hand-sort them.

Automation only — we didn't build their website, and we don't claim to. The work here is the workflow behind it.

AI automation

Visit Able Air

Automation engagement

No website in this one — we didn't build theirs, and we won't show you a screenshot pretending otherwise. The work is the workflow: what triggers it, what it decides, and where a person stays in the loop.

The detail of this one is being written up with the client's sign-off.

What's deliberately not here: numbers. No conversion lifts, no percentage growth, no cost-per-lead figures. Not because there's nothing to report — but because a number is only worth publishing once it's stable, defensible, and the client has agreed to it. When those exist, they'll appear here with their context intact. Not before.

How we tell it

Every case study, the same honest shape.

No exaggerated numbers, no borrowed logos, no results we can't stand behind. Four parts, every time.

The challenge

The real business problem — not a vanity brief. What was stuck, and what it was costing.

The strategy

The plan we chose and why, including the trade-offs we made and the things we deliberately didn't do.

The work

What we actually built and ran across marketing, design, development, and automation.

The result

The measurable outcome, reported honestly — with context, not a cherry-picked number. Nothing goes here until it's real and the client has agreed to publish it.

Book a strategy call

Let's find where your growth is winnable.

Book a call and we'll look at your numbers, your market, and the fastest path to results. No obligation, no hard sell.

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You'll speak with a senior strategist, not a sales rep.
Serving small & medium-sized businesses across Canada.